How do you create an online shopping experience for a generation that doesn't ‘go shopping’, but are ‘doing shopping’ at every moment? Optimising for a constant flow of news and inspiration is a good start to engage this generation of consumers, and that is how we approached the redesign of ginatricot.se.

A site that aims to guide and inspire people to take their next step in skincare, regardless of their previous knowledge. Created in close collaboration with the team at ACO and is an important step in meeting the needs of the new skincare community as well as staying true to their brand heritage and promise.

We’ve designed the new digital display window for Swedish book publishers Mondial. The brief was simple; make a site that looks better than all our competitors. The budget was slim, the solution was to focus heavily on typography and color. With this in mind we set out to create a site that merged the love for the printed page with contemporary digital design.

Fjällräven is growing to become a global player on the premium outdoor market and needs to reinforce and align their brand digitally. We've helped Fjällräven with everything from their online activation for their Classic and Polar events to creating their new online flagship store and product campaigns.

“A strong digital presence is an increasingly important part of our continued success. In Oakwood, we found a digital agency that has the important combination of tech and the understanding of our expression" Jonathan Hirschfeld, co-founder Eytys

We've designed the new online store for the Norwegian fashion brand Tom Wood. We created a sober, yet brutalistic design concept and framework to strengthen their digital brand personality and reflect the expressive bold minimalism that their jewellery and clothing allready proclaims.