Client: Gärsnäs

How to Digitize a Classic

We embraced the challenge of fitting Sweden’s most iconic family-run furniture brand into a digital experience.


When working on the Gärsnäs site platform, we had to accommodate two distinct user groups – architects deep in their own workflow and end-consumers looking to explore classic design items.

Vertical narrative

Catering to the two different user goals, we created a scroll narrative for the most iconic products. This custom-designed template allowed the user to scroll through the design process and features of the furniture in a single, choreographed experience.

Functional minimalism

For the nitty gritty architect, we designed clean, functional product pages complete with easy-to-access high-res images, CAD-files, and the specs they need. All of it neatly packaged in downloadable kits. We also aligned the interface directly with the architectural and design platform Architonic, for a seamless working experience.

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