Oakwood was asked to help Tretorn reconnect with their tennis fans. Tretorn is a brand with a lot of heritage and practically invented the tennis balls of today. Thus, we decided that the project should be around the iconic ball. A familiar item to any player (or anyone that has ever heard about tennis), the perfect message carrier.
In order to reconnect with the fans we had to make it personal. So we created the Tretorn Portrait Project and let the tennis fans create their own signature balls printed by a robot on Tretorn tennis balls.
This took place in our signature ball factory at the ATP and WTA tour in Båstad. During the week in Båstad Serena Williams, Marc Jacobs and 1300 others got their hands on a signature Tretorn Portrait tennisball.
Curious to know more about the tech behind this?