There’s a problem with the state of play. Kid’s imagination is shackled to rules. Their minds whipped by high expectations on performance. Not only is that less fun. It also stops them from practicing cooperation, solving problems and unwinding conflicts. And on top of that it drains their self-confidence. It’s literally depressing.
But there’s hope. Because deep down in every kid is a spark of magic. A superpower. Our wonderful client Toca Boca has made it their mission to unleash that power. And together we just made a campaign for parents to take a stand for free play. Read more
Last year we started working with SmartShake. The company has revolutionised how gym-goers handle their supplements with their triple-compartment shaker. But with eager competitors breathing down their neck, and with a more diverse range of products in the pipeline, we were asked to take their brand to a new level.
Ever heard of pocket operators? If you haven't yet, you sure will. Probably even in your sleep.
It's a series of micro synthesizers, made by Cheap Monday and Teenage Engineering. Small enough to fit in your pocket and simple enough to make music with your thumb.
To make people truly discover how genius this invention is, we made a website where you can try them out. By lining up functional digital version of the pocket operators you can create your own electronic masterpieces, straight in the browser. And the best part is, anything you do sounds awesome. Read more
We’re so excited to announce that we’ve just opened up our first satellite office. With our new family members Xavi, Julio & Toni we’ve hit the ground running in the cosy neighbourhood of El Born. Our new Spanish office is focused on digital service development with that Oakwood flavour in it. Give us an “Hola” if you want to know more!
A few weeks ago we ran the first edition of the Oakwood Creatures, the premiere activity in our Research & Development program (of which, but the way, a lot of cool stuff are coming out soon, so keep posted). It was a hands-on full-day workshop that celebrated technology as a major tool for creative expression.
The workshop came out of a desire to get more people curious about technology and over the barrier that electronics and programming are things only nerds can do. I used insights from the prototyping courses we have held at Berghs and Hyper Island, and my experiences from Kids Hack Day (a project that Oakwood supports) to create an activity that involved design, storytelling and logical thinking.
Did we unknowingly sign up for a subscription on the Consumer Electronics prize in the Webby Awards? Or do we just happen to make awesome websites? We’re not sure, but somehow we managed to win the category for the third consecutive year. For the same client. Thanks Zound Industries for great teamwork on the Urbanears site (which also happened to win the Best Visual Design category for mobile and apps, and got an honoree in Best Practice). And thanks Universal for great teamwork on the #TrueReveal campaign that got an honoree in Viral Marketing. And thanks everyone who voted for us in People’s Voice Award. Now, let’s pop the champagne!