All Posts in Cases

March 10, 2016 - No Comments!

Propaganda for play

There’s a problem with the state of play. Kid’s imagination is shackled to rules. Their minds whipped by high expectations on performance. Not only is that less fun. It also stops them from practicing cooperation, solving problems and unwinding conflicts. And on top of that it drains their self-confidence. It’s literally depressing.

But there’s hope. Because deep down in every kid is a spark of magic. A superpower. Our wonderful client Toca Boca has made it their mission to unleash that power. And together we just made a campaign for parents to take a stand for free play. Read more

Published by: vincent in Cases, Latest News
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January 27, 2016 - No Comments!

Try them out. Mash it up.

Ever heard of pocket operators? If you haven't yet, you sure will. Probably even in your sleep.

It's a series of micro synthesizers, made by Cheap Monday and Teenage Engineering. Small enough to fit in your pocket and simple enough to make music with your thumb.

To make people truly discover how genius this invention is, we made a website where you can try them out. By lining up functional digital version of the pocket operators you can create your own electronic masterpieces, straight in the browser. And the best part is, anything you do sounds awesome. Read more

Published by: vincent in Cases, Latest News
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November 3, 2015 - No Comments!

Helping Tretorn reinvent the tennis ball (again)

Oakwood was asked to help Tretorn reconnect with their tennis fans. Tretorn is a brand with a lot of heritage and practically invented the tennis balls of today. Thus, we decided that the project should be around the iconic ball. A familiar item to any player (or anyone that has ever heard about tennis), the perfect message carrier.

In order to reconnect with the fans we had to make it personal. So we created the Tretorn Portrait Project and let the tennis fans create their own signature balls printed by a robot on Tretorn tennis balls.

This took place in our signature ball factory at the ATP and WTA tour in Båstad. During the week in Båstad Serena Williams, Marc Jacobs and 1300 others got their hands on a signature Tretorn Portrait tennisball.

Curious to know more about the tech behind this?

(more…)

Published by: vincent in Cases, Tech
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May 18, 2015 - No Comments!

Time to dust off the things you love

In times when people clean out their storages we had the opportunity to polish one of Swedens most well-known brand: Blocket.

In collaboration with Blocket we developed a new visual communications concept, based on the colours and illustrations in the logo, but with a more contemporary and premium look and feel. The concept will run through all their communication.

Read more

Published by: vincent in Cases

November 25, 2014 - No Comments!

Our shittiest campaign ever

To launch Urbanears’ new Plattan ADV we’ve gathered a flock of pigeons to call the numbers in a game of bingo – by shitting on the headphones.

It might sound crazy, but it actually makes total sense. One of the features of the new Plattan ADV happens to be a washable headband. Something that comes in handy when it gets dirty from hair gel. But also when it’s exposed to urban hazards, such as overloaded pigeons. So to get people talking about the new product and visit their website, we’ve set up a game called pigeon bingo. Read more

Published by: vincent in Cases
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