In times when people clean out their storages we had the opportunity to polish one of Swedens most well-known brand: Blocket.
In collaboration with Blocket we developed a new visual communications concept, based on the colours and illustrations in the logo, but with a more contemporary and premium look and feel. The concept will run through all their communication.
Published by: vincent in Cases
The Webby Awards just released their nominations, and guess what! We managed to stack up five smoking hot nominations and three lukewarm honors. Click on the links below and give us (and Urbanears and Marshall Headphones and Toca Boca) your love in People's Voice. We will love you right back!
Published by: vincent in Awards
To launch Urbanears’ new Plattan ADV we’ve gathered a flock of pigeons to call the numbers in a game of bingo – by shitting on the headphones.
It might sound crazy, but it actually makes total sense. One of the features of the new Plattan ADV happens to be a washable headband. Something that comes in handy when it gets dirty from hair gel. But also when it’s exposed to urban hazards, such as overloaded pigeons. So to get people talking about the new product and visit their website, we’ve set up a game called pigeon bingo. Read more
A few weeks ago we ran the first edition of the Oakwood Creatures, the premiere activity in our Research & Development program (of which, but the way, a lot of cool stuff are coming out soon, so keep posted). It was a hands-on full-day workshop that celebrated technology as a major tool for creative expression.
The workshop came out of a desire to get more people curious about technology and over the barrier that electronics and programming are things only nerds can do. I used insights from the prototyping courses we have held at Berghs and Hyper Island, and my experiences from Kids Hack Day (a project that Oakwood supports) to create an activity that involved design, storytelling and logical thinking.
Marshall headphones has extended their range and wanted to better showcase their products online. To make it easier for users to explore it we gave their website a little touch up. At the same time we took the opportunity to give it a more dazzling expression and fine tune the mechanics to make more people click the buy button.
Think of a traditional whisky drinker. We reckon you imagine an old, well-fed man sitting in a Chesterfield armchair with a cigar in his hand. That’s exactly the person we don’t see as the target audience for Jura Whisky. Read more
The Music Hack Day Berlin took place the 5-6 September at Axel Springer Plug & Play Accelerator in Berlin-Mitte.
During 24 hours technologists, developers, musicians and non-IT related people gathered to make innovative projects from any kind of idea involving music.
At our disposal we had a lab with tools, a 3D printer, a laser cutter and a budget to buy the material any participant could need.
The participants were clearly part of a community. Many had done projects together in previous “hackathons” and knew who was the go-to person if problem occurred.
Sponsors of the event were some of the biggest players in the music industry, like Universal Music, Spotify, SoundCloud, Deezer and Rdio. Despite the caliber of the sponsors the event wasn’t about money and producing market ready products, but to push the technology boundaries a bit further.
The big players are starting to realise how important creative and cathartic events like these are. Not only to bring developers closer to their products but also to have a broader overview of trends and movements in technology and culture.
As Erik Eitel – SoundCloud developer, evangelist and event host – put it when speaking to Die Welt (in German): “The keyword is 'disruption'. This means breaking ideas to bring new aspects into existing formats.”
The partners and sponsors also made a “meta data party”, where anyone could chose between several sources of information about music like albums, artists or concerts, which provided us with a platform to bring ideas to life.
People mixed APIs, found new ways to do the same tasks and created completely new experiences on a prototype level, which was all very inspirational.
Looking at the amount of playlist based, curating and interactive project that were presented it’s clear that there’s a need for these kinds of products on the market.
I’m glad to realise that the latest projects Oakwood have launched are in sync with that, and that we’re on par with the most creative and disruptive inventors when it comes to music.