There’s a problem with the state of play. Kid’s imagination is shackled to rules. Their minds whipped by high expectations on performance. Not only is that less fun. It also stops them from practicing cooperation, solving problems and unwinding conflicts. And on top of that it drains their self-confidence. It’s literally depressing.
But there’s hope. Because deep down in every kid is a spark of magic. A superpower. Our wonderful client Toca Boca has made it their mission to unleash that power. And together we just made a campaign for parents to take a stand for free play. Read more
Last year we started working with SmartShake. The company has revolutionised how gym-goers handle their supplements with their triple-compartment shaker. But with eager competitors breathing down their neck, and with a more diverse range of products in the pipeline, we were asked to take their brand to a new level.
Ever heard of pocket operators? If you haven't yet, you sure will. Probably even in your sleep.
It's a series of micro synthesizers, made by Cheap Monday and Teenage Engineering. Small enough to fit in your pocket and simple enough to make music with your thumb.
To make people truly discover how genius this invention is, we made a website where you can try them out. By lining up functional digital version of the pocket operators you can create your own electronic masterpieces, straight in the browser. And the best part is, anything you do sounds awesome. Read more
Oakwood was asked to help Tretorn reconnect with their tennis fans. Tretorn is a brand with a lot of heritage and practically invented the tennis balls of today. Thus, we decided that the project should be around the iconic ball. A familiar item to any player (or anyone that has ever heard about tennis), the perfect message carrier.
In order to reconnect with the fans we had to make it personal. So we created the Tretorn Portrait Project and let the tennis fans create their own signature balls printed by a robot on Tretorn tennis balls.
This took place in our signature ball factory at the ATP and WTA tour in Båstad. During the week in Båstad Serena Williams, Marc Jacobs and 1300 others got their hands on a signature Tretorn Portrait tennisball.
Curious to know more about the tech behind this?
We’re so excited to announce that we’ve just opened up our first satellite office. With our new family members Xavi, Julio & Toni we’ve hit the ground running in the cosy neighbourhood of El Born. Our new Spanish office is focused on digital service development with that Oakwood flavour in it. Give us an “Hola” if you want to know more!
Woho! We're awarded with no less than five Lovies this year! Look at this:
And then we got a People's Lovie for Toca Boca in the category:
Mobile Features - All Devices - Best Practices.
Thanks everyone who voted for us, and a big hug to the people at Toca Boca and Urbanears. Check out the Lovie Awards Winners Gallery here.
This was fun, let's do it again!
Published by: vincent in Awards
The finalists for this years Lovie Awards are announced and we are nominated for our work with Toca Boca and Urbanears. The Toca Boca website is nominated in three categories Web: Games, Mobile: Best User Experience and Mobile: Best Practices. Our Urbanears campaign 'Pigeon Bingo' is nominated in Online Advertising: Social Media Campaigns.
Give us your support by voting for our entries in The People’s Lovie Award on peopleslovie.eu.
Published by: vincent in Awards