Last year we started working with SmartShake. The company has revolutionised how gym-goers handle their supplements with their triple-compartment shaker. But with eager competitors breathing down their neck, and with a more diverse range of products in the pipeline, we were asked to take their brand to a new level.
The result is a new communications concept that was launched in the beginning of this year. It’s called “Live smart” and manifests of how SmartShake consistently strive to improve people’s lives through insight-driven innovation.
Together with the concept we launched a strategy that spans across bought, owned and earned media. The first step was to give SmartShake’s social channels a facelift. With a lifestyle angle on the new positioning we revamped the Instagram feed and turned it into a storefront for the brand.
With the new concept in place we just kicked off a campaign for SmartShake’s biggest launch since their first product: the new SmartShake Original2Go. The easy-to-carry shaker is advertised via super-targeted Facebook ads, influencer collaborations, retailer ads and, of course, SmartShake’s own channels.
Currently we have a workout-craze going on at Oakwood and SmartShake’s shakers have found their way into everyone’s gym bag. And we must concur with the choirs who sings the shaker’s praise. It truly is a great product. And we don’t even get paid to saying it here.
Published by: vincent in Latest News