Archives for March 2016

March 10, 2016 - No Comments!

Propaganda for play

There’s a problem with the state of play. Kid’s imagination is shackled to rules. Their minds whipped by high expectations on performance. Not only is that less fun. It also stops them from practicing cooperation, solving problems and unwinding conflicts. And on top of that it drains their self-confidence. It’s literally depressing.

But there’s hope. Because deep down in every kid is a spark of magic. A superpower. Our wonderful client Toca Boca has made it their mission to unleash that power. And together we just made a campaign for parents to take a stand for free play. Read more

Published by: vincent in Cases, Latest News
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March 1, 2016 - No Comments!

Our smartest concept yet

Last year we started working with SmartShake. The company has revolutionised how gym-goers handle their supplements with their triple-compartment shaker. But with eager competitors breathing down their neck, and with a more diverse range of products in the pipeline, we were asked to take their brand to a new level.

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Published by: vincent in Latest News