Archives for October 2014
Think of a traditional whisky drinker. We reckon you imagine an old, well-fed man sitting in a Chesterfield armchair with a cigar in his hand. That’s exactly the person we don’t see as the target audience for Jura Whisky. Read more
The Music Hack Day Berlin took place the 5-6 September at Axel Springer Plug & Play Accelerator in Berlin-Mitte.
During 24 hours technologists, developers, musicians and non-IT related people gathered to make innovative projects from any kind of idea involving music.
At our disposal we had a lab with tools, a 3D printer, a laser cutter and a budget to buy the material any participant could need.
The participants were clearly part of a community. Many had done projects together in previous “hackathons” and knew who was the go-to person if problem occurred.
Sponsors of the event were some of the biggest players in the music industry, like Universal Music, Spotify, SoundCloud, Deezer and Rdio. Despite the caliber of the sponsors the event wasn’t about money and producing market ready products, but to push the technology boundaries a bit further.
The big players are starting to realise how important creative and cathartic events like these are. Not only to bring developers closer to their products but also to have a broader overview of trends and movements in technology and culture.
As Erik Eitel – SoundCloud developer, evangelist and event host – put it when speaking to Die Welt (in German): “The keyword is 'disruption'. This means breaking ideas to bring new aspects into existing formats.”
The partners and sponsors also made a “meta data party”, where anyone could chose between several sources of information about music like albums, artists or concerts, which provided us with a platform to bring ideas to life.
People mixed APIs, found new ways to do the same tasks and created completely new experiences on a prototype level, which was all very inspirational.
Looking at the amount of playlist based, curating and interactive project that were presented it’s clear that there’s a need for these kinds of products on the market.
I’m glad to realise that the latest projects Oakwood have launched are in sync with that, and that we’re on par with the most creative and disruptive inventors when it comes to music.